Our Mission

Creating a Brighter, More Equitable Future for All in the Global Coffee Community

At Elaine, we are on a mission to forge a brighter, more equitable future for all members of the global coffee community. Our journey began with the vision of our founder, Calvin Harris, who embarked on a profound quest for purpose and meaning after being medically retired from the United States Coast Guard. Calvin's personal odyssey led him on a two-year backpacking adventure through North and South America, Africa, Europe, Asia, and Australia. During this extraordinary voyage, he encountered diverse cultures, breathtaking landscapes, and most significantly, the stark realities of abject poverty and inequality.

In the heart of the Colombian mountains, Calvin had an encounter that would forever change the course of his life. He met a coffee farmer who toiled tirelessly, dedicating an entire day's work, yet still struggled to earn enough money to put food on the table. Witnessing this disparity in the coffee industry, Calvin was moved to action and found his calling. He understood that he could make a difference by connecting coffee farmers directly with consumers, eliminating the need for middlemen, and crafting a future where everyone, from coffee growers to coffee lovers, could thrive.

Our Founder: Calvin Harris

Calvin Harris, the driving force behind Elaine, is not just an entrepreneur but a compassionate soul who believes in the power of collective action and social responsibility. He emerged from his personal journey with a profound sense of purpose and a burning desire to transform the coffee industry.

Through Elaine, Calvin's vision has taken shape. He envisions a world where every coffee farmer receives equitable compensation for their hard work, enabling them to lead dignified lives, provide for their families, and invest in their communities. In tandem, consumers in the USA are offered exceptional coffee at an affordable price, enriched by the knowledge that their choices contribute to a more equitable global coffee ecosystem.


Our Pledge

At Elaine, our commitment is unwavering:

1. Direct Farmer-Consumer Connection: We connect coffee farmers directly with consumers, ensuring that the money spent on coffee goes directly to the hands that cultivate it.

2. Eliminating Middlemen: By cutting out middlemen, we create a more equitable and sustainable coffee supply chain.

3. Empowering Coffee Farmers: We strive to uplift the lives of coffee farmers, offering them opportunities for a brighter and more equitable future.

4. Exceptional Coffee: We bring the world's finest coffee to your cup, cultivated with care, passion, and commitment by farmers who have been equitably rewarded.

5. Affordability: We make quality coffee accessible to everyone in the USA, fostering a win-win scenario for both consumers and farmers.

Join Us on Our Mission

Together with Calvin Harris and the Elaine team, you have the opportunity to be a part of a transformative journey. With every sip of Elaine coffee, you are contributing to a more equitable world and a brighter future for all within the global coffee community.

Join us in our mission to create a brighter, more equitable future for coffee farmers, consumers, and the world. Together, we can make a difference, one cup at a time.